By the last count, the U.S. is home to over 5,000 colleges and universities offering a host of majors, minors, and degree types. From rankings and curriculum to facilities and size, prospective students have a lot of options. With a vast array of choices and so much to consider, students are looking for immediacy and personalization in their journey to higher education. Whether your school is their top pick or a backup option, personalizing your student engagement strategy can help you bring prospective students to your campus.

Formstack has assembled a panel of education marketing experts to shed light on student engagement strategies and the newest marketing trends in higher education. In this webinar, we share tips for using online forms and surveys, automated emails, and personalized outreach to maximize engagement throughout the prospective student experience.